A market research technique known as qualitative research focuses on gathering information through conversational and open-ended dialogue.
Qualitative Research
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This approach considers both the "what" and "why" of people's opinions. Consider a convenience store that wants to increase customer traffic as an example. A thorough investigation reveals that more men frequent this store than women. An in-depth conversation with potential customers in the category is a good way to find out why ladies weren't coming to the business.
We offer a range of services in Qualitative Research
Focus group
A focus group survey gathers opinions from a small, diverse group of participants through guided discussions. It provides in-depth insights into attitudes, preferences, and behaviors for targeted decision-making.
online community
An online community is a virtual space where people with shared interests interact, exchange ideas, and build connections. It fosters collaboration, engagement, and knowledge sharing across diverse audiences worldwide
Ethnographic Research
Ethnographic research studies people in their natural environments to understand cultural behaviors, beliefs, and practices. It provides deep insights into human experiences through observation and direct interaction over extended periods.
One to One Interview
The in-depth interview is a popular qualitative research method that involves conducting personal interviews with individual respondents. This conversational approach allows researchers to gather detailed information from participants.